It all started in a garage over a decade ago

Back in 2007, men’s grooming brands were either too expensive or relied too heavily on chemically driven formulations. Ritch Viola knew there had to be a better way.

Working from a small office in San Francisco’s Hayes Valley, Ritch set out to bring clean, affordable grooming products to a rapidly expanding men’s market. After reaching out to contract manufacturers with expertise in clean formulations, Every Man Jack was born. First in partnership with Target, we launched the brand’s 15 original products formulated with as many naturally derived ingredients as possible.

Then in 2009, Oprah Magazine featured the Every Man Jack shave kit in their immensely popular Favorite Things gift guide. Our world would never be the same. For the next 30 days, the Every Man Jack team packed orders in Ritch’s garage from morning ‘til night. Even the young Viola children got in on the act, loading up shipments on weekends. In fact, the family still hangs the iconic “O” ornament on the Christmas tree each year, remembering that monumental moment for Every Man Jack.

Growing a brand and a market

By 2015, an increasing number of consumers and retailers were seeking out naturally derived alternatives in practically every market category. Not least of which, of course, was men's grooming. Every Man Jack capitalized with a complete brand redesign intended to deliver a new message at the point of purchase. It’s no coincidence that our product line and retail partners experienced explosive growth—from Target, Whole Foods and CVS to a rapidly expanding number of Canadian retailers—culminating with our launch at Walmart.

Today, Ritch continues to lead the company as CEO, heading up product innovation across all categories with an eye on using only clean ingredients. In his time outside the office, Ritch enjoys competing in triathlons, begun initially as a way to relieve the stress of running a startup. That dedication has evolved over the years; Every Man Jack is now the lead sponsor for an elite nationwide men’s triathlon team with over 80 members. Moving beyond triathlons, Every Man Jack recently became the exclusive men's grooming sponsor for all Tough Mudder events in the U.S., with a branded shower experience at the end of each race.

Everyone always asks about the name

Since day one, people everywhere have been intrigued about our brand name, going so far as to stop Ritch on the street to ask about its origins. Here goes. “Every Man Jack” is based on an old English idiom meaning “a group of men.” The expression was widely used for centuries, appearing in several literary works including the classic Treasure Island. We immediately liked the meaning—and the ring to it. Hello, Every Man Jack.

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Our mission: Reinvent the men’s grooming category

From the start, we believed in using as many naturally derived and plant-based ingredients as possible—without ever compromising performance. Whole Foods Market® became our second retail partner in 2010, helping us define a standard that would chart a new course for product development. We now have more than 100 products available at Whole Foods, and all of our products meet the new Target Clean standards. Today, we’re continuing to evolve formulations as promising new ingredients become available.


Proudly manufacturing products in the U.S.

Every Man Jack has manufactured products domestically since our inception. Today, however, we’ve grown from a single supplier to more than 10 different manufacturers. These partners help us create the wide range of products we carry online and in store, including hair, body, skin, shave, and beard care. (Razors are manufactured overseas.)

In addition to U.S.-based manufacturing, we’re committed to making responsible choices throughout the supply chain. We never test on animals. And we use at least 50% Post Consumer Recycled (PCR) plastic in our bottles.


Proof that we’re doing things right

From Oprah to Esquire, Every Man Jack grooming products have been recognized for their outstanding quality and design. We’re proud of the awards we’ve received, but even more excited about what the future holds.